There’s a good chance you’ve heard of casino bonus codes. They’ve been around since the start of online gambling.
If you’re an online gaming vet, then you’ve probably entered your fair share of codes in exchange for welcome bonuses, reload bonuses and free cash offers. And if you’re an online marketer, then you’ve probably used No Deposit Casino Bonuses 2022 codes to offer exclusive deals and track your marketing campaigns.
What are Bonus Codes? What are Bonus Codes for?
Bonus codes serve multiple purposes.
- To claim different promotions.
- For marketing these promotions.
- To track individual marketing campaigns.
- Casinos create bonus codes to coincide with the individual promotions they run.
How Players Use Bonus Codes
Players get these codes from the casino’s website or from one of the partners the casino works with. Then they enter the code at some when they make their deposit.
Bet365 Bonus Code Box
This is only one example. Each casino does this differently. They may also call their bonus code something else.
For example, a bonus code might be referred to as a:
- Promo code
- Signup code
- Coupon code
- Promotion code
- Promotional code
And so on. But – most times – they all do the same thing. The player enters the code to get a specific deal the casino or partner (usually called an ‘affiliate’ or ‘publisher’) offered them.
How Casinos Use Bonus Codes
Casinos and affiliates use codes to promote and track different offers. For example, a casino might have 7 different offers they’re currently promoting. So, there offers might look something like this:
- Welcome Bonus: 100% match up to $500. Use bonus code: WelBon500
- Reload Bonus: 50% match up to $300. Use bonus code: ReBon300
- $100,000 New Player Free roll. Use bonus code: Free100k
The player would enter the code of the offer they want. They could deposit and enter as many codes as they want (unless the casino says otherwise). The only stipulation is they’d need to complete every offer they requested, in the order they request them.
The casino could then look at their tracking data to see which codes are entered most often. This would give them a better idea of:
- Which marketing campaigns (creatives, messaging, etc.) are performing (the best).
- Which offers resonate most with their customers.
- The casino could use this data to create better campaigns and more exciting offers.
Affiliates use bonus codes for a variety of reasons
- To promote exclusive offers not available elsewhere.
- To build and promote their brand.
- To track their affiliate campaigns.
- More specifically, an affiliate (and, to an extent, the casino) will use codes to track and figure out:
The affiliate collects all this data. They use it to create better offers for their visitors and to create more effective marketing campaigns.